People always have opinions an practically everything. Including YOU. Rather than leaving it up to chance, take control of your image by deciding what it should be before they do.

I like your simple list of 3 steps. So simple but true. Decide your image, tell others about it, and then be it. And if you’re not congruent with what you say, you’ll be called out sooner or later and your image will become negative.

But for some it might seem daunting to tell others about their image. So many people – where to start? What’s helped me is to start selectively: only focus on your target audience, rather than anybody you come in contact with.

It doesn’t matter as much what those that aren’t your potential readers/customers/listeners think, since they’re not going to be consuming and talking about you. By focusing on those that will be doing those things, you not only spend your brand-building time more effectively, but you keep your sanity by not having an overwhelming amount of it to do.

Of course, once/if you’re a Coke or Pepsi, your target audience IS everybody. But until then (or if you don’t aspire to be a global corporation), I feel selectively focusing on building your image for your target audience is an effective and simple way to start.

Nice reminder to take control of our image and decide how we want to be seen (since it’s inevitable people are going to form an opinion and association anyway),
Oleg

Thanks for reading and visiting! I will check out your article as well! Hope you are doing well!

Best,
Tomas